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Ford Marketing Boss Jim Farley says "F**k GM"

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Ford's head of marketing came out today with a brash, succinct statement that strikes deep down into the core of humanity: "f**k GM."

Jim Farley, shown above in a much calmer demeanor, launched this shot across the bow in an early copy of the book "Once Upon A Car," by New York Times reporter Bill Vlasic. Farley was quoted as saying, ""We're going to beat on them, and it's going to be funf**k GM. I hate them and their company and what they stand for. And I hate the way they're succeeding."

The book details the derailing of the Big Three during the early months of the recession, which may serve to justify this sort of motivation: after all, corporate executives usually know better than to sprinkle their public statements with four-letter words. GM was quick to respond, with one spokesman replying, "we would not have expected such crass words coming from Ford."

In the immortal words of

There will be no public mea culpa, but Ford marketing boss Jim Farley has apologized for sensational remarks he made about General Motors.

Farley made headlines recently when early copies of New York Times reporter Bill Vlasic’s new book “Once Upon a Car” were released, containing comments attributed to him. Included among them was the following: “We’re going to beat on them, and it’s going to be fun…f**k GM. I hate them and their company and what they stand for. And I hate the way they’re succeeding.”

Farley told reporters recently that he personally apologized to his cross-town equivalent, GM marketing boss Joel Ewanick. Speaking with reporters at a recent conference at the University of Michigan, Farley also said (while speaking of himself in the third person); “No one respects the competition more than Jim Farley. I told them I respect what they’ve done.”

[Source: Automotive News]

Filed under: AMERICAN Featured Articles Ford GM
Tags: american cars, Ford, fuck gm, general motors, GM, Jim Farley, Joel Ewanick

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Whitemustang · Inviato: Mer Dic 28, 2011 6:42 pm Oggetto: JIM FARLEY Descrizione:

Print Respond to Editor Reprints Executives
Ford's Farley clears the air with GM over comments in upcoming book
David Sedgwick
Automotive News -- August 2, 2011 - 9:08 pm ET
UPDATED: 8/3/11 11:23 am ET
9 commentsRecommend Farley: "No one respects the competition more than Jim Farley.”
TRAVERSE CITY, Mich. -- Jim Farley -- head of global marketing, sales and service at Ford Motor Co. -- is trying to smooth things over with the folks at General Motors.

In a pre-publication version of his book Once Upon a Car, New York Times reporter Bill Vlasic wrote that Farley did some trash-talking about his crosstown rivals.

"We're going to beat on them, and it's going to be fun," the book quotes Farley as saying. "F*** GM," he reportedly said. "I hate them and their company and what they stand for. And I hate the way they're succeeding."

According to account, he added: "I'm going to beat Chevrolet on the head with a bat. And I'm going to enjoy it."

In a meeting with reporters Tuesday, Farley said he had called GM marketing chief Joel Ewanick to clear the air.

"No one respects the competition more than Jim Farley," he told reporters at an industry conference sponsored by the Center for Automotive Research. "I told them I respect what they've done."

Asked whether he had been misquoted, Farley declined to comment.

EDITOR'S NOTE: This story has been corrected to note that the Management Briefing Seminars is sponsored by the Center for Automotive Research, not the University of Michigan.

You can reach David Sedgwick at